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	<title>Alvorada &#187; Sara Goldschmit</title>
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	<link>http://www.alvorada.org</link>
	<description>An Exploration of Brazilian Design</description>
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		<title>Sábado São Paulo</title>
		<link>http://www.alvorada.org/2009/08/sabado-sao-paulo/</link>
		<comments>http://www.alvorada.org/2009/08/sabado-sao-paulo/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 17:07:46 +0000</pubDate>
		<dc:creator>Frederico Duarte</dc:creator>
				<category><![CDATA[São Paulo]]></category>
		<category><![CDATA[Daniel Trench]]></category>
		<category><![CDATA[Leonardo Finotti]]></category>
		<category><![CDATA[Michelle de Castro]]></category>
		<category><![CDATA[Rodrigo Almeida]]></category>
		<category><![CDATA[Sara Goldschmit]]></category>

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		<description><![CDATA[Saturday was a lazy, overcast day spent mostly with the Finotti family. Leonardo, Michelle, Gu, Mariana and I went for breakfast at Galeria dos Pães, a 24-hour, busy bakery, café and restaurant in Jardins. I then walked with Michelle along Rua Óscar Freire, the shopping street of choice for the well-to-do Paulistanos. Michelle had worked [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://leonardofinotti.blogspot.com/search/label/São%20Paulo"><img class="alignnone" src="http://i475.photobucket.com/albums/rr120/ghfinotti/058%20isay%20weinfeld/05811_070323_082D.jpg" alt="" width="450" height="300" /></a></p>
<p>Saturday was a lazy, overcast day spent mostly with the Finotti family. Leonardo, Michelle, Gu, Mariana and I went for breakfast at <a href="http://www.galeriadospaes.com.br/" target="_blank">Galeria dos Pães</a>, a 24-hour, busy bakery, café and restaurant in Jardins. I then walked with Michelle along Rua Óscar Freire, the shopping street of choice for the well-to-do Paulistanos. Michelle had worked in the studio that redesigned the street a few years ago, and told me how they buried electrical cables and tried to format things like manholes and sidewalk heights and widths. Flagship stores for Brazilian brands such as <a href="http://www.richards.com.br/" target="_blank">Richards</a>, <a href="http://www.forum.com.br/inverno09/" target="_blank">Forum</a>, <a href="http://www.melissaplasticdreams.com/" target="_blank">Melissa</a> and <a href="http://www.havaianas.com/" target="_blank">Havaianas</a> share the street and with other international big fashion names.<span id="more-80"></span></p>
<p>This area could also be called <a href="http://www.isayweinfeld.com/site/" target="_blank">Isay Weinfeld</a> neighbourhood, for many of the stores, galleries and restaurants were designed by his architectural practise &#8211; and many of them were later <a href="http://leonardofinotti.blogspot.com/search/label/isay%20weinfeld" target="_blank">shot by Leonardo</a>. My favourite is Livraria da Vila, in Alameda Lorena, pictured above, where I ordered (following Rodrigo Almeida&#8217;s suggestion) Lina Bo Bardi&#8217;s <em><a href="http://www.2ab.com.br/Produtos.asp?ProdutoID=196" target="_blank">Tempos de Grossura</a>. </em>The bookshop is a few metres away from the <a href="http://www.passadocomposto.com.br/conteudo/vitrine_frXX_ing.asp" target="_blank">Passado Composto </a>gallery, where Michelle and I saw some of the pieces of the &#8220;Sempre Modernos&#8221; show that finished this week.</p>
<p>We later went to the neighbourhood of Higienópolis, dodging the traditional long lines at <a href="http://www.jardimdenapoli.com.br/" target="_blank">Jardim de Napoli</a>, the famous &#8220;home of the Polpettone&#8221;, by starting to eat lunch at 3h30pm. Then we drove around the neighbourhood and the centre of São Paulo, looking at architecture – from <a href="http://leonardofinotti.blogspot.com/2009/03/sunday-section-aerial-view-8.html" target="_blank">Niemeyer&#8217;s Copan buildin</a>g to old mansions and Paulo Mendes da Rocha&#8217;s <a href="http://leonardofinotti.blogspot.com/2009/06/mendes-da-rocha-patriarca-square.html" target="_blank">Patriarca Square</a>.</p>
<p>Last night I called <a href="http://www.editoramandioca.com.br/pororoca/02/eng/editorial.php" target="_blank">Daniel Trench</a> to check where we could meet up for a drink, and he happened to be in <a href="http://www.arquitextos.com.br/drops/drops13_08.asp" target="_blank">Bar Balcão</a>, just 2 blocks from the Finottis – with whom I&#8217;m staying. Talk about small world. As the name says, this corner bar has one long and winding counter, and you drink your choppe (in the case of Daniel&#8217;s group of friends, a total of 88 chopps) and eat sandwiches sitting on high stools. One of Daniel&#8217;s friends is Sara Goldschmit, also a <a href="http://saragold.com.br/" target="_blank">graphic designer</a> and a writer and <a href="http://designdiario.com.br/" target="_blank">blogger</a>; Sara actually visited the <a href="http://dcrit.sva.edu/" target="_blank">D-Crit </a>department late last year for one of our lectures, but we never actually met. The three of us had a great talk on graphic design in Brazil, criticism,writing, teaching, practise, travel&#8230;</p>
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