Brazilian design, a selection (WIP)
Friday, January 15th, 2010Havaianas
Havaianas

Heloísa Crocco and Normélio
I got to know Heloísa Crocco and her work through Adélia Borges, whom I met the day before I left to Porto Alegre. I was going to stay in a hotel there, but Adélia called Heloísa to ask if her “wooden box” studio on the outskirts of Porto Alegre, by the Guaíba river, would be free the next 2 days. This is where she welcomes friends, artists and curators there as a sort of informal artists’ residence. Lucky for me, it was free.

Graphic designer Stefan Sagmeister once said that a famous designer is like a famous electrician: design fame is, in the overwhelming majority of cases, limited to the design profession and, more recently, the “design world”. In the case of Marcelo Rosenbaum things are a little different. He may be virtually unknown outside of Brazil, but here the guy’s really famous. (more…)
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