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	<title>Alvorada &#187; Bernardo Senna</title>
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	<link>http://www.alvorada.org</link>
	<description>An Exploration of Brazilian Design</description>
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		<title>Brazilian design, a selection (WIP)</title>
		<link>http://www.alvorada.org/2010/01/brazilian-design-a-selection-wip/</link>
		<comments>http://www.alvorada.org/2010/01/brazilian-design-a-selection-wip/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 01:21:02 +0000</pubDate>
		<dc:creator>Frederico Duarte</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Bernardo Senna]]></category>
		<category><![CDATA[Bruno Temer]]></category>
		<category><![CDATA[Fernando Campana]]></category>
		<category><![CDATA[Flávia Pagotti Silva]]></category>
		<category><![CDATA[Fred Gelli]]></category>
		<category><![CDATA[Heloísa Crocco]]></category>
		<category><![CDATA[Humberto Campana]]></category>
		<category><![CDATA[Leonardo Massarelli]]></category>
		<category><![CDATA[Marcelo Drummond]]></category>
		<category><![CDATA[Marcelo Rosenbaum]]></category>
		<category><![CDATA[Newton Gamma]]></category>
		<category><![CDATA[Patrícia Naves]]></category>
		<category><![CDATA[Rodrigo Almeida]]></category>
		<category><![CDATA[Virgínia Pereira Cavalcanti]]></category>

		<guid isPermaLink="false">http://www.alvorada.org/?p=322</guid>
		<description><![CDATA[— — — — — — — — — — — — —]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 410px"><img class=" " title="Identity" src="http://budgetlexicon.files.wordpress.com/2008/04/havaianas3.jpg" alt="" width="400" height="400" /><p class="wp-caption-text">Havaianas</p></div>
<p><span id="more-322"></span>—</p>
<div class="wp-caption alignnone" style="width: 255px"><a href="http://oitidesign.wordpress.com/2009/08/03/oiti-para-ronaldo-fraga/"><img class="   " title="Identity" src="http://oitidesign.files.wordpress.com/2009/08/foto-3.jpg?w=245&amp;h=340" alt="" width="245" height="369" /></a><p class="wp-caption-text">Solitário necklace, Oiti for Ronaldo Fraga</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 503px"><a href="http://rodrigoalmeidadesign.com/2008/projects_1.html"><img class=" " title="Identity" src="http://rodrigoalmeidadesign.com/2008/projects_1_files/Rodrigo-Almeida-projects-yatzer_12.jpg" alt="" width="493" height="320" /></a><p class="wp-caption-text">Arapuca Shelf, Rodrigo Almeida</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 510px"><a href="http://rosenbaumdesign.wordpress.com/tag/rosenbaum-de-coracao®/"><img class=" " title="Media" src="http://rosenbaumdesign.files.wordpress.com/2009/12/depois_cozinha.jpg" alt="" width="500" height="333" /></a><p class="wp-caption-text">Pindorama vinyl tablecloths, Marcelo Rosenbaum</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 361px"><a href="http://www.clikeletro.com.br/site/index.php?page=shop.product_details&amp;category_id=22&amp;flypage=flypage.tpl&amp;product_id=268&amp;option=com_virtuemart&amp;Itemid=55"><img class=" " title="Elite vs. the Masses" src="http://www.clikeletro.com.br/site/components/com_virtuemart/shop_image/product/LAVADORA_CONSUL__49b523307379c.jpg" alt="" width="351" height="350" /></a><p class="wp-caption-text">Consul Washing Machine, Consul</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 510px"><a href="http://www.fibradesign.net/sustentabilidade/materiais_fibra.php?id=11"><img title="Scale" src="http://www.fibradesign.net/sustentabilidade/imagens/foto_video/16.jpg" alt="" width="500" height="400" /></a><p class="wp-caption-text">Bananaplac, Fibradesign</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 448px"><a href="http://tatil.com.br/"><img class=" " title="Scale" src="http://www.publistorm.com/wp-content/uploads/2009/08/tatil_folha04.jpg" alt="" width="438" height="328" /></a><p class="wp-caption-text">flyers for Fernando Gabeira&#39;s campaign for mayor of Rio de Janeiro, Tátil Design</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 360px"><a href="http://nodesign.com.br"><img class=" " title="Scale" src="http://casa.abril.com.br/materias/design/imagem/casa-claudia-ideia-brasil-cabide-zig-zag.jpg" alt="" width="350" height="188" /></a><p class="wp-caption-text">ZigZag Hanger, Nódesign</p></div>
<div class="wp-caption alignnone" style="width: 360px"><a href="http://nodesign.com.br/site.html"><img class=" " title="Scale" src="http://casa.abril.com.br/materias/design/imagem/casa-claudia-ideia-brasil-cabide-quara.jpg" alt="" width="350" height="272" /></a><p class="wp-caption-text">Quará hangers, Nódesign</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 397px"><a href="http://www.tokstok.com.br/app?page=MostraVitrine&amp;service=page&amp;ps=2,20700,20716&amp;idOMF=%2068670&amp;idObap=68670"><img title="Scale" src="http://www.tokstok.com.br/pnv/387x290/g/gadgetpt_kw1.jpg" alt="" width="387" height="290" /></a><p class="wp-caption-text">Gadget Shelf, Bernardo Senna for Tok&amp;Stok</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 345px"><a href="http://rosenbaumdesign.wordpress.com/2009/07/24/colecao-jalapa/"><img title="Human Resources" src="http://rosenbaumdesign.files.wordpress.com/2009/07/jalapa-mesa.jpg" alt="" width="335" height="234" /></a><p class="wp-caption-text">&quot;Jalapa&quot; Project, Piracema Design Lab</p></div>
<p>—</p>
<div id="attachment_324" class="wp-caption alignnone" style="width: 448px"><a href="http://www.civ.com.br/v2/utilidades_principal.php?anterior=utilidades_principal.php&amp;ant=2"><img class="size-full wp-image-324 " title="Human Resources" src="http://www.alvorada.org/wp-content/uploads/2010/01/Picture-71.png" alt="" width="438" height="189" /></a><p class="wp-caption-text">Condiment Jars, O Imaginário for CIV</p></div>
<p>—</p>
<div class="wp-caption alignnone" style="width: 460px"><a href="http://www.dezeen.com/2009/07/02/campanas-lacoste/"><img title="Human Resources" src="http://static.dezeen.com/uploads/2009/07/b_mg_6880.jpg" alt="" width="450" height="560" /></a><p class="wp-caption-text">Limited edition Lacoste polo shirt, Fernando and Humberto Campana</p></div>
<p>—</p>
<div id="attachment_325" class="wp-caption alignnone" style="width: 451px"><a href="http://www.flaviapagottisilva.com/produtos/POLTRONA%20RENDEIRA/template.htm"><img class="size-full wp-image-325 " title="Human Resources" src="http://www.alvorada.org/wp-content/uploads/2010/01/Picture-8.png" alt="" width="441" height="265" /></a><p class="wp-caption-text">Rendeira Lounge Chair, Flávia Pagotti Silva</p></div>
<p>—</p>
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		<title>At the fair</title>
		<link>http://www.alvorada.org/2009/08/at-the-fair/</link>
		<comments>http://www.alvorada.org/2009/08/at-the-fair/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 14:19:26 +0000</pubDate>
		<dc:creator>Frederico Duarte</dc:creator>
				<category><![CDATA[Bento Gonçalves]]></category>
		<category><![CDATA[Ademir Bueno]]></category>
		<category><![CDATA[Bernardo Senna]]></category>
		<category><![CDATA[Fábio Yoshio]]></category>
		<category><![CDATA[Guto Índio da Costa]]></category>
		<category><![CDATA[Ilse Lang]]></category>
		<category><![CDATA[Maria Helena Estrada]]></category>

		<guid isPermaLink="false">http://www.alvorada.org/?p=115</guid>
		<description><![CDATA[Having arrived at the Casa Brasil Design around 3pm yesterday, I walked around and inside the fair&#8217;s stands, meeting some of the designers and manufacturers. Around 5pm there was a &#8220;bate-papo&#8221;, or conversation, between the jurors of the Salão Design Award. Bernardo Senna, Ademir Bueno, Guto Índio da Costa and Maria Helena Estrada. They held a lively [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://farm4.static.flickr.com/3508/3797384265_2caf7c6f83.jpg" alt="" width="500" height="375" /></p>
<p>Having arrived at the <a href="http://www.casabrasil.com.br" target="_blank">Casa Brasil Design</a> around 3pm yesterday, I walked around and inside the fair&#8217;s stands, meeting some of the designers and manufacturers. Around 5pm there was a &#8220;bate-papo&#8221;, or conversation, between the jurors of the <a href="http://www.casabrasil.com.br/_salao/site/" target="_blank">Salão Design Award</a>. <a href="http://bernardosenna.com/" target="_blank">Bernardo Senna</a>, <a href="http://www.tokstok.com.br" target="_blank">Ademir Bueno</a>, <a href="http://www.indiodacosta.com/" target="_blank">Guto Índio da Costa</a> and <a href="http://www.arcdesign.com.br" target="_blank">Maria Helena Estrada</a>. They held a lively debate over their work as jurors, about how they didn&#8217;t give out some of the awards in order to elevate the distinction&#8217;s level, and didn&#8217;t shy from making – especially Maria Helena – rather critical observations to the furniture factory owners showing their products in the surrounding halls.</p>
<p>After the talk I paid a visit to Ilse Lang. Her <a href="http://www.farodesign.com.br" target="_blank">Faro Design</a> stand was much calmer by then, and we could actually sit down and talk for a while, where we mostly talked about identity in design. Not that this issue is particularly dear to Ilse, but she is a good example of how the notion of Brazilian – as any other national bracket – design is problematic in itself. This is something Marco Romanelli reflected upon in his <a href="http://www.05031979.net/alvorada/wp-content/themes/white-as-milk/Domus%20728-1.pdf" target="_blank">June 1991 article for domus</a> that first presented the work of Fernando and Humberto Campana in the international press.</p>
<p>Ilse lives and works in Porto Alegre, but is from Caçapava do Sul, Brazil&#8217;s &#8220;south of the south&#8221;. She feels closer to the more monochromatic, wide open &#8220;pampa&#8221; landscape of the region that encompasses southern Brazil, Uruguay and Argentina than the tropical exuberance foreigners often associate with Brazil. Her name itself reflects her German-speaking immigrant colony ancestry. Her work, which has won several awards and can be found all over Brazil and abroad, also fails to express that &#8220;brazilian quality&#8221; we may be trying to find. And it shouldn&#8217;t have to. After all, there are so many landscapes, races, dialects, origins and qualities to Brazil&#8217;s 190 million people. Ilse Lang is just one of them.</p>
<p>Later that night the Award Gala for Salão Design took place in the Bangalô club here in Bento Gonçalves, where I spent a good time talking to Bernardo Senna and also to <a href="http://www.ydesign.com.br" target="_blank">Fábio Yoshio</a> on how mixed up a place Brazil is.</p>
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