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Alvorada leaves the country

After 31 days, seven cities and over 25 interviews and many, many hours of observations, conversations and reflections on Brazilian design, I left Rio at dusk on August 26th.

I will keep updating alvorada.org from Lisbon and – as of September 14th – from New York, with more mini-profiles, stories and other findings.

I intend on returning to São Paulo for a week (October 19th to 25th) for some more interviews – if I can work out the necessary funding.

The Apple Tree

When asked once about why he writes, Portuguese writer Antonio Lobo Antunes answered: “Ask an apple tree why it bears apples”. During our conversation at his studio/showroom in Humaitá, Sérgio Rodrigues used the same analogy to describe his own work, an analogy he uses to answer the people who question him about “not following trends” or designing today things that seem to have been designed 40 years ago.
At 85 years of age, Rodrigues is not particularly concerned with critics, not even with the esprit du temps. His designs – over 1,500 of them – are reflections of how he draws and thinks, processes that have remained largely untouched over his long career. He is one of Brazil’s pioneers in furniture design and remains an inspiration for designers all over the country – but particularly abroad, as his work has gained increased recognition and value over the last years.
Rodrigues is a pleasure to talk to, and our and a half was surely not enough to learn more about his achievements, friendships, failures and curious stories (like Kim Novak’s goat standing on a Poltrona Mole in her house in California) he talks about with great wit and largesse.
We’ll be meeting again on September 15th, when Sérgio will come to New York for the launch of his Chifruda chair at Espasso

When asked about why he writes, Portuguese writer Antonio Lobo Antunes once answered: “Ask an apple tree why it bears apples”. During our conversation at his studio/showroom in Humaitá, Sérgio Rodrigues used this very quote to describe his own work, an analogy he uses to answer the people who question him about “not following trends” or designing today things that seem to have been designed 40 years ago.

At 85 years of age, Rodrigues is not particularly concerned with critics, not even with the esprit du temps. His designs – over 1,500 of them – are reflections of how he draws and thinks, processes that have remained largely untouched over his long career. He is one of Brazil’s pioneers in furniture design and remains an inspiration for designers all over the country – but particularly abroad, as his work has gained increased recognition and value over the last years.

Rodrigues is a pleasure to talk to, and our hour and a half was surely not enough to learn more about his achievements, friendships, failures and curious stories (like Kim Novak’s goat standing on a Poltrona Mole in her house in California) he talks about with great wit and generousity.

We’ll be meeting again on September 15th, when Sérgio will come to New York for the launch of his collection of lamps and “Chifruda” chair at Espasso.

A Centre for Design

Renata Gamelo (left), Cecília Pessoa (right) and Flávia Lira (who unfortunately left before we came down to São Pedro Square for the photo) are the tireless women who run the Recife Design Centre.

The first thing they point out in conversation is that their work is not tying local designers with manufacturers, or promote design next to entrepreneurs and the local economy. For that there’s the Pernambuco Design Center, which is part of Sebrae (Brazil’s Federal Agency for the support of small and medium companies) and does just that on a state-wide level.

Their centre belongs to Recife’s municipal culture department and promotes design as a cultural activity. It may seem at first that in a place with almost no industry, the industry of culture is all it’s left for design.

Read the rest of this entry »

Flights of the imagination

Ana Maria Queiroz de Andrade and Virgínia Pereira Cavalcanti are professors at the Federal University of Pernambuco and the founders of the Imaginário Pernambucano project. But that’s only the start. The project began in 2000 with the creation of the University’s Benfica Cultural Centre, aimed at strengthening ties between academia and society.

Since then, they have been promoting community initiatives that, stemming from folk art, work with and develop communities around the state of Pernambuco, of which Recife is the capital. If in terms of community design/craft development Imaginário’s projects may not seem to offer anything substantially new, it’s when we look at the wider scope of their action that we realise craft is only the start. Whenever they start a new project, Imaginário’s team gathers other university professors and students from areas such as engineering, planning and social sciences to tackle the community’s needs from as many angles as possible, in an integrated, sustainable way. Read the rest of this entry »

Shared views

Shortly after I arrived in Recife, Patrícia Amorim and her boyfriend Raul took me to Olinda for lunch and for the view. Patrícia is the main reason I actually came here: she wrote me an email on the day I left Lisbon for São Paulo, where she said she has been writing on design for newspapers and magazines here (such as Pernanbucano and Continente) in Pernambuco, wrote her master dissertation on how design has been featured in 5 years of the Veja magazine, helped out Adélia Borges on her curation for the “Fronteiras: Design Brasileiro Hoje” exhibition and – if all that wasn’t enough – is thinking on applying for the D-Crit programme. I immediately considered adding Recife to my itinerary just to talk to her and learn more about all the things she mentioned.
And it was totally worth it. Patrícia and Raul (who runs a design and illustration studio with his brother) not only welcomed me into their flat, but were great guides around Recife. They’re both quite well connected in the city, and Patrícia managed to arrange the two meetings/interviews that later took place – and also walks around the centre and Olinda, a beach break at Praia da Boa Viagem (where I managed to avoid the sharks) and plenty of great local food and drinks.

Shortly after I arrived in Recife, Patrícia Amorim and her boyfriend Raul Aguiar took me to Olinda for lunch and for the view. Patrícia is the main reason I actually came here: she wrote me an email on the day I left Lisbon for São Paulo, where she said she has been writing on design for newspapers and magazines here in Pernambuco, wrote her master dissertation on how design has been featured in 5 years of the Veja magazine, helped out Adélia Borges on her curation for the “Fronteiras: Design Brasileiro Hoje” exhibition and – if all that wasn’t enough – is thinking on applying for the D-Crit programme. I immediately considered adding Recife to my itinerary just to talk to her and learn more about all the things she mentioned.

And it was totally worth it. Patrícia and Raul (who runs a design and illustration studio with his brother) not only welcomed me into their flat, but were great guides around Recife. They’re both quite well connected in the city, and Patrícia managed to arrange the two meetings/interviews that later took place – and also walks around the centre and Olinda, a beach break at Praia da Boa Viagem (where I managed to avoid the sharks) and plenty of great local food and drinks.

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