Practise what you preach


My personal highlight from the MOB Design Conference’s first day was Fred Gelli’s presentation. Gelli is founding partner of Tátil Design, with offices in São Paulo and Rio. His talk on how Tátil started doing “eco-design” back in 1989, persuading manufacturers and clients to make stuff from other people’s trash (and they would have none of it). For 10 years they kept on doing it, working in packaging for small and increasingly larger companies. Eco became a trend, particularly after the Rio Summit in 1992, and by 1999 Tátil was being copied left and right, got larger accounts (Nokia, Coca-Cola, among many other) and its eco side got somewhat lost. Gelli himself admitted it. Continue reading Practise what you preach

An Exploration of Brazilian Design