House Type


During my first week in São Paulo last July, I couldn’t help but notice how so many residential buildings in São Paulo had their names set in the same typeface. I found it really intriguing, and it also reminded me of a blogpost architecture critic and D-crit teacher Alexandra Langehad written a few days earlier about house numbers in her Brooklyn neighborhood.

I failed to take any photos of the said typeface during that week or on my second visit to the city. But when I came back to São Paulo last November, I made sure I took as many photos as I could of names, numbers and stylish building entrances in the Jardins and Higienópolis neighborhoods. There are a few more photos after the jump. For more, visit the set on my Flickr page. If you know what this typeface is or why it’s São Paulo’s typeface of choice, I’d love to find out. Feel free to comment or write me at frederico[at]


In perhaps a nod to this tradition, Livraria da Vila uses the same typeface for its identity (here on Isay Weinfeld’s Alameda Lorena building in Jardins)


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