Category Archives: São Paulo

O fator favela


O Brasil é hoje mais do que uma nação tropical de praia, samba e futebol. É uma superpotência do século 21. Está por isso na hora de o mundo, ou pelo menos o mundo do design, prestar a devida atenção ao design brasileiro. Mas também está na hora de os designers brasileiros tratarem o seu povo, um de seus principais valores, com o respeito que ele merece. Continue reading O fator favela

Popular taste


I met Pedro Ariel and Lucia Gurovitz – respectively editor-in-chief and design editor for Casa Cláudia – at the Idea Brasil award ceremony. Pedro later emailed me and mentioned they’d like talk to a bit more about my research, so on my return we met for lunch at the executive dining room on the top of the Abril headquarters, where we were joined by Regina Galvão (right), senior editor of the magazine – after lunch we checked out the terrace’s impressive view.



Yes, but


There is a general sense of optimism, even enthusiasm, in the conversations I’ve had here in Brazil. The people I’ve talked to seem to be doing rather well; they don’t seem to have reasons to complain about their work or their condition as designers. There’s obviously always room for improvement, and much work to be done, but things seem to be heading in the right direction for Brazilian design.

But after meeting Ethel Leon in her São Paulo neighbourhood of Higienópolis I somehow managed to look at a bigger picture. Ethel is a design author, historian, curator and professor; her enlightening essay “Jovens Objectos Velhos” (Young Old Objects), which I volunteered to translate into English (soon), inspired one of my thesis’ areas of research.

Our Business


I first knew of Gerson Oliveira and Luciana Martins’ work when I assisted Guta Moura Guedes on the research for the &Fork book back in 2006. Their studio is called ,Ovo, and I had it on my São Paulo list from early on. I arrived at their Vila Olímpia address quite late in the day (7pm is actually night time in the Autumn), and managed to have a great chat with Gerson – Luciana said hi on her way from a meeting to a dinner. Continue reading Our Business

Adélia, Daniela, Flávia


I spent the better part of my day with three amazing women.
First, design journalist and curator and former director of Museu da Casa Brasileira Adélia Borges, who has been a terrific guiding hand for me from the very first moment, welcomed me into her house/office in Vila Madalena for a great lunch and conversation. I forgot to take a photo of Adélia, but I will meet her again in Bento Gonçalves and also on the 11th here in São Paulo – more news on that later. Continue reading Adélia, Daniela, Flávia